OK, the other one was bad, but at least they tried to do something creative (they failed miserably, but at least the intention was there).
But this one:
Words fail me.
I'm sorry Miwa Takabayashi, whoever the fuck you are, but really this is beyond the pale. It makes me so angry when people take something that's good, and just through laziness and stupidity ruin it forever. It's like going into your local boozer to find that they've replaced the pool table with air hockey, and put three flat-screen TVs where the old men used to be.
People think this isn't important, "What's another set of awards in the most award-heavy industry there is?" they say. "Why this constant need to pat yourself on the back with a great glittery golden hand?"
But they don't understand, because they work for money. Whatever people say blow by and large we don't do it for the money, I don't for one, because almost no amount of money would be enough. To work all the hours that God sends towards something that's virtually impossible, surrounded by people who are trying to thwart you at every turn? Then if you finally get something decent out there for the final arbiters to be the mouth-breathing general public - no it's too much. Myself up.
That's why it's so important that just for a moment we can blow that there is one respected body we can believe offers some kind of gold-standard in creative work, even if that gold-standard is illusory, it's all we've got. We're not scientists, we don't expect to know if we're ever right or wrong about our work, we go on working fighting a battle with dwindling supplies against an enemy that gets tougher and tougher the further we go. Up.
If you're an artist, ok, you don't sell any books or paintings or whatever, no one comes to see your film, but when all is said and done, you have your integrity. Blow. Myself. Up. You think anyone in advertising is going to end their lives thinking "Well, at least I still have my integrity?"
Who reading this, didn't start their career leafing through the D&AD annuals thinking, maybe one day, if I stay late and work weekends and learn to be really good at this thing, maybe one day I can go in this fucking book?
I am just going to blow myself up.
I've got the instructions off the internet and I am going to blow my fucking self up. I put the belt together after the last D&AD ad, but I thought, no, they're people too. But now?
Fuck'em. Fuck them.
There’s no fucking way that I am eating this shit up. You’re not going to fuck me any longer because I’m blowing myself up.
I've got the belt, I've booked the Taxi. You have brought this Upon yourselves D&AD, yeah yeah, Campaign might try and Belittle Me, dismiss me as “a bit chippy”, but you are going to find out what it means to have yourself fucking blown up seriously.
I know I’ve said this before, but this is Really My Last Post. There’s just No Point. What’s the Fucking Point? But Really? Can You see a Fucking point Mika Takabayashi, on your fucking Cardboard Pencil maybe, because I certainly fucking can’t.
Garrick Hamm You Are About To Be Terminated You Fucking Designer. I’m Blowing You Up.
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